Donors, first-time and recurrent, are critical to any non-profit organization. From identifying your target population to online marketing databases to message crafting, it is important to make sure you are reaching the right people. Not everyone will want to donate to your charity, for many reasons that are well beyond your control, but the key is appealing to as many different people as possible. If you treat your donors as family, and keep them informed well after the donation is received, they will want to donate again.
Let me sit down with you and discuss the major areas of donor development: identifying your target, strategies for reaching your prospective donors, member list management, training, and donor interaction post-donation. There is an art to donor development – remember, you never get a second chance to make a first impression!